How To Keep Your Color From Fading

Hair color doesn’t have to have a short shelf life.

There are ways you can make your hair color last longer.


It’s all about maintaining your color correctly between salon visits. With a few easy tweaks to your current routine, you can help prevent color from fading and keep your locks salon fresh. Read on for 5 essential tips.

  1. Shampoo the smart way.

    When your hair is colored, just say no to sulfates, it can strip hair’s natural moisture and fade your color. Sulfate free shampoos without drying ingredients, so they’re perfect for cleansing. Even better, some formulas have ingredients that help seal color into the hair fiber.

  2. Dry shampoo is your bff.

    Don’t want your hair color to go down the drain? Skip the daily shampoo. On your no-shampoo days, turn to dry shampoo to keep your hair feeling fresh and clean. Bonus: it’ll give your locks extra texture, too. Perfect for creating twists and braids. Here’s a refresher on how to shampoo the proper way.

  3. Protect your hair from heat.

    Using heat tools on unprotected hair can lead to color fading, so make sure to use a heat protectant every time you style with heat. Just like your skin needs spf from the sun, heat protectant acts the same for your hair.

  4. Add extra moisture.

    Know how your skin looks brighter and healthier after a mask? Same goes for your hair. A moisturizing hair mask that’s formulated for color-treated hair will help your color look brighter and fresher. Plus, healthy hair holds onto color longer, so making time to mask will extend the life of your color. Use 1-2 times a week to help your strands stay bright.

  5. Don’t be a sun seeker.

    Everyone knows the sun is bad for your skin, and the same goes for your hair color too. UV rays can oxidize (i.e. break down) color pigment and make your strands fade faster. If you’re heading to the beach or spending the day outdoors, bring a hat.