revive guide: everything to know about purple shampoo

Attention Blondes

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Attention Blondes 💜

Wondering if you need to add purple shampoo to your color care routine? Read on for everything you need to know about the product and how to use it.

Here’s the rundown on purple shampoo

The biggest benefit of using a toning shampoo is that it keeps your hair color looking fresh. In turn, you can better maintain your color in-between salon appointments. Some purple shampoos also contain ingredients that improve your hair health.

What is purple shampoo?

Purple shampoo is exactly what it sounds like: A cleansing product that’s been formulated with purple pigment. Purple is the opposite of yellow on the color wheel. When you apply a very subtle purple pigment on top of these yellow tones in your hair, then you cancel them out. Purple shampoo is intended specifically for toning blonde hair.

Who should use it?

We recommend using purple shampoo on blonde hair. Purple shampoo is especially helpful for those who struggle with yellow or fading and want to maintain their color.

How do I use it?

Purple shampoo is meant to be used as a treatment every other week. After wetting your hair, apply a generous amount of purple shampoo to your hair from root to tip, then let it set for about five minutes before rinsing. These instructions may vary according to your product, so make sure to read the instructions before diving in.

How often should I use it?

While purple shampoo can clean your hair, its primary goal is to address unwanted yellow undertones in blonde hair. Regular shampoo can be used daily, or as needed, while purple shampoo is more of a periodic toning treatment that keeps your hair color looking fresh. We recommend to start using it a few shampoos after your color appointment. When you feel like your color is turning it’s time to start using a toning shampoo every other week. Some toning shampoos can really dry out or overtone your hair so its important to speak with your stylist about how often you should use it.