revive guide: everything to know about blue shampoo

Attention Brunettes

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Attention Brunettes 🤎

Wondering if you need to add blue shampoo to your color care routine? Read on for everything you need to know about the product and how to use it.

Here’s the rundown on blue shampoo

The biggest benefit of using a toning shampoo is that it keeps your hair looking fresh and vibrant. In turn, you can better maintain your color in-between salon appointments. Some blue shampoos also contain ingredients that help further improve your hair health.


What is blue shampoo?

Blue shampoo is exactly what it sounds like: A cleansing product that’s been formulated with blue pigment. Blue is the opposite of orange and red on the color wheel. When you apply a very subtle blue pigment on top of these orange and red tones in your hair, then you cancel them out. Blue shampoo is intended specifically for toning brown hair.


How often should I use it?

While blue shampoo can clean your hair, its primary goal is to address unwanted orange and red undertones in brunette hair. Regular shampoo can be used daily, or as needed, while blue shampoo is more of a periodic toning treatment that keeps your hair color looking fresh. We recommend to start using it a few shampoos after your color appointment. When you feel like your color is turning it’s time to start using a toning shampoo every other week.


Who should use it?

We recommend using blue shampoo on brown hair. You can be a natural brunette or a dyed brunette, and your hair can range from light to dark. Blue shampoo is especially helpful for those who struggle with orange or red brassiness and want to maintain their color. Brunettes with highlights or balayage also benefit greatly from using blue shampoo.

How do I use it?

Blue shampoo is meant to be used as a treatment every other week. After wetting your hair, apply a generous amount of blue shampoo to your hair from root to tip, then let it set for about five minutes before rinsing. These instructions may vary according to your product, so make sure to read the instructions before diving in.



The Outcome ✨

Vibrant, refreshed color that’s been ridded of orange and brassy undertones!


Speak with your stylist to see if blue shampoo is right for your hair type, product recomendations and more.